Our mission is to give homeowners a better deal on their mortgage, getting them off expensive Standard Variable Rates and taking the waste out of the market for distributing mortgage products.

We’ve got an ambitious vision to create a suite of products that together will reshape the mortgage market for the good of all. So we’re creating a platform that puts control over their mortgage back in the hands of homeowners, taking the pain out of staying informed and changing the market to drive fairer mortgage deals.

To do that we’ll gather, enrich and leverage data about consumer’s mortgages to offer lenders new, more efficient ways to design and distribute products. And we’re building tools that let advisers truly manage their customer relationships and empower them to improve the service they can offer their clients.

When it launched, The Sun concluded that Dashly “could help cut your mortgage bills by thousands of pounds per year" and removing the need for traditional price comparison has led to Dashly being described as a 'comparison site killer'.